In the Camping and Outdoor market Primus has very strong brand awareness. In recent years since the establishment of Primus Australia the brand has steadily increased its presence in the camping/outdoor market.

Today most camping stores carry the Primus brand, which include national distribution by major camping store groups and retail merchants. Primus has a network of independent camping stores totalling some 300-400 stores nationally.

Given the price sensitive nature of the outdoor business Primus enjoys a steadily growing market share based on customer demand for the better quality product.

In response to this growing customer base, the company has expanded its range of quality products to include a wide range of associated brands, all catering for the Camping and Outdoor market.